An inspirational author on a mission to empower and support through literature needed to connect with more readers. They focused on building a content-rich website that shared personal stories and created a community around their empowering message, increasing traffic and book sales.

The author's website needed to increase reader engagement and book sales, which were lagging due to low visibility and ineffective promotion of the author's message of empowerment and support.

A content strategy was developed with a focus on personal stories and empowerment, optimised for search engines to reach a wider audience looking for inspirational and supportive reading material.